EICMA 2021 – 1st day – World Premiere
NOKO World Premiere at EICMA 2021. Every day NOKO hosted famous personalities from the world of sports, entertainment, and fashion getting their firsthand reaction to seeing and trying NOKO for the first time and adding a dash of glamour to the event. Federica Torti, the well-known TV host, and fitness enthusiast, acted as moderator of NOKO guest presentations throughout the entire length of the fair, and continues today in her role of NOKO Ambassador. Federica Fontana, from TV to the fitness world, and a famous nature lover, was a welcomed guest on the first day of the event, for the official World premiere presentation to the press. Edoardo Giradi, European General Manager at FSA, leader in high-end components for cycling, was also present to explain the technical details of NOKO e-bikes.